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Latest Posts

• What Your Operating Model Actually Needs
  Structure, capability sequencing, and team size – three free tools for the operating model decisions two prior articles argued get made backwards.
• Decisioning vs Capability: The Split Teams Get Backwards
  Cross-functional squads and channel teams clash for a structural reason, not a personality one – here’s the split between deciding and delivering that actually fixes it.
• Why Good Teams Fail When the Operating Model Is Wrong
  Fragmented journeys and conflicting KPIs usually aren’t a people problem. They’re what happens when an operating model accumulates instead of being designed – and how a four-layer accountable structure fixes it.
• What Integration Actually Costs
  The deal is signed. Four tools for the integration decisions, synergy value, brand, stack, data, that determine whether it actually pays off.
• What a Retention Point Is Actually Worth
  Retention strategy needs a number, not just a program. Five free calculators, four real scenarios, and the maths behind the 25-95% Bain stat.
• Why Retention Stops At Loyalty
  Most retention strategies stop at the loyalty program, the easiest mechanism to build. Here’s why that’s only half the answer, and what actually works instead
• Why most integration programs fail after the deck is approved
  The work that decides whether an M&A deal delivers starts the day after signing, and almost nobody is resourced for it. Here’s the pattern that works.
• Six Free Executive Playbooks, Built From Repeated Problems
  Six free executive playbooks on CDP business cases, operating models, retention, cold-start growth, FSI marketing and M&A integration – and why they’re free.
• Media Guides is not an agency. It never should have tried to look like one.
  Media Guides is repositioning as a strategic advisory practice, not a media agency or an editorial site. Here’s what’s changing, and why.
• Adtech + Martech Mergers Surge: What This Means for the Industry
  Adtech and martech mergers in 2025 are reshaping the industry with AI, CTV, and analytics integration, driving innovation and transforming advertising.