Privacy Policy

Last updated 18 July 2026 · The Media Guides

The Media Guides (“we”, “our”) is the operator of mediaguides.com.au and the entity responsible for the personal information we collect and process through this website. This Privacy Policy explains how we collect, use, hold and disclose your personal information. By accessing this website or using our services, you consent to the practices described here. See also our Terms & Conditions and our AI Use Policy.

We are bound by the Australian Privacy Principles contained in the Privacy Act 1988 (Cth), subject to any exemptions that apply to us under that Act.

1. What is personal information

“Personal information” has the meaning given to it in the Privacy Act or any other applicable data protection law – in general terms, any information that can be used to personally identify you. This may include your name, contact details (email, phone), postcode, and, where relevant to a paid engagement, billing information. If the information we collect identifies you, or you are reasonably identifiable from it, it’s personal information for the purposes of this Policy.

2. What personal information we collect and hold

We may collect and hold personal information when you download a playbook, contact us, subscribe to updates, or engage us for a service, including:

• your name;
• business and/or contact address;
• location information (including postcode);
• email address and telephone number;
• information about your interactions with our website and content;
• information about the services you’ve enquired about or engaged us for, and anything necessary to deliver those services or respond to your enquiry;
• any other information you provide to us directly, or that we collect through your use of the website.

Where necessary to deliver a service to you, your information may be shared with trusted third parties (for example, a payment processor or an email delivery platform) solely for that purpose.

3. Non-personal and usage data we collect

We collect data about your browsing activity on our website, and may use it to understand how the site is used and to show you more relevant content. We may also collect anonymous usage data from third parties, and use cookies to determine the type of content or advertising you see.

Examples of what we may analyse to improve your experience:

• the type of content viewed on a given page;
• general geographic location (from IP address);
• searches made on our site; and
• whether you’re a returning visitor or new to the site.

We do not collect usage data or target content based on: racial or ethnic origin; political opinions or affiliations; religious or philosophical beliefs; trade union or professional association membership; sexual orientation; criminal record; health information; or genetic information.

4. Cookies and how we use them

A cookie is a small text file placed on your device when you visit our site, used to recognise your device on return visits and to understand how the site is used. Most browsers accept cookies by default; you can manage this in your browser’s privacy settings.

Essential cookies

Enable core functionality such as security and site management. These can’t be disabled.

Marketing cookies

Used to track advertising effectiveness and deliver more relevant content.

Functional cookies

Remember choices you make to improve your experience on return visits.

Analytics cookies

Help us understand how visitors use the site, and identify errors.

Marketing cookies specifically support remarketing, attribution and analytics – serving relevant content to visitors who’ve previously visited the site, and understanding which pages and content perform well. We may share data such as a hashed email address with advertising or analytics partners so they can recognise you across devices; this doesn’t include your name or contact details in readable form.

5. Automated decision-making and AI

We use AI tools in parts of our own advisory work and in producing content published on this website – full detail on how is set out in our AI Use Policy. This website does not use an automated system to make decisions about individual visitors that affect their legal rights or similarly significant interests – forms on this site (such as playbook downloads or newsletter sign-up) are simple opt-in mechanisms, not automated decisioning. If this changes, we will update this section and our practices to reflect the applicable disclosure requirements under the Privacy Act.

6. Retention

We retain your personal information only for as long as reasonably necessary for the purpose it was collected, or as required for a legal, accounting or reporting purpose. Usage data is stored only for a reasonable period following collection, or longer where required by law.

7. Opting out

You can manage cookies through your browser’s privacy settings. For interest-based advertising specifically, some third parties use technologies that browser cookie settings alone won’t block – you can opt out directly through these industry tools:

• The NAI’s opt-out platform
• The EDAA’s opt-out platform
• The DAA’s opt-out platform

8. Security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification or disclosure – including firewalls, access controls, secure servers and encryption of sensitive transactions where applicable.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any updated version will be posted on this page, and the “last updated” date above will reflect the most recent change.

10. Contact us