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OUR PERSPECTIVE
Dive Deeper with ‘The Media Guide Perspective’, our portal to thought-provoking and insightful editorial opinion pieces. Whether you’re seeking clarity on complex issues, looking for inspiration, or simply enjoy exploring different viewpoints, we invite you to see the world from a new vantage point and join the conversation on the matters that matter most.
With our expertise and industry knowledge, we are here to assist you in understanding the ever-changing media landscape. Whether you are a small business owner or a large corporation, we believe that everyone can benefit from effective media strategies.
We believe that knowledge is power. Our team is dedicated to providing insightful guidance and support to help you navigate today’s complex media environment.
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When Consultancies Overwhelm Business Leadership
Recent research suggests that Australian business leaders are losing control of their organisations, with consultancies being at the root of the problem.
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Examining Google’s and Meta’s Controversial Refund Practices
While Google and Meta continue to amass significant ad profits, the lack of clarity surrounding their refund policies has sparked controversy.
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A Four-Month Retrospective Of Google’s Cookie Conundrum
Four months since Google started the long anticipated cookie deprecation, the progress, or lack thereof, has been a hot topic of discussion.
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Retail Media Networks and Their Impact on Attribution
Retail media networks have been making waves in the advertising world, leveraging attribution rules to their advantage and creating some undesirable issues.
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Traffic Value In The Artificial Intelligence Era
The advent of AI has not only revolutionized the way we interact online but has also fundamentally reshaped the value of traffic in the digital age.
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Unraveling the SaaS Proposals of Magnite and PubMatic
In the face of an unpredictable future for digital advertising, the luminaries of independent ad tech are vying for a superior position.
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The Role of Adtech in the Privacy Sandbox Era
As the marketing landscape shifts towards more privacy-centric practices, the Adtech industry is gearing up for significant changes.
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Why Brand Marketers Now Need to Influence The Influencers
Marketers once determined how their brands were presented, perceived, and promoted. Nowadays, they find themselves influencing the influencers.
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Marketing Value And Transparency: A Call to Action for CMOs
Marketing value today hinges on how effectively CMOs can cultivate trust by embracing honesty and clarity in every facet of their operations.
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Navigating M&A, Privacy Sandbox & Alternatives As The Cookie Crumbles
While some view Google’s deprecation of cookies as a daunting challenge, others see it as an opportunity to innovate and thrive in a transformed landscape.
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Why Made-For-Advertising Sites Can Damage Your Brand
Made-For-Advertising (MFA) websites are craftily designed platforms with the singular aim of maximizing revenue through advertising.
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Balancing The Strengths And Limitations Of LLMs For Marketers
Advertising has evolved from a simple “business of words” to a sophisticated realm of digital technologies. We explore the strengths and limitations of LLM.
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A Marketing Perspective On The Attention Dichotomy
A guide to the attention dichotomy, where good attention fosters engagement and bad attention repels consumers
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Martech Turf Wars: Maximizing Your Technology Investment
Despite the millions of dollars poured into martech annually, results can be underwhelming, We explore the challenges and best practices in implementing martech
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How to Balance Data Privacy and Marketing Attribution
Data is integral to many marketing strategies, but its usage is under scrutiny. We explore the balance between effective measurement and demand for regulation.
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Why The Middle Manager Is Pivotal To Your Success
We explore the critical role of middle managers and offer insights into how businesses can better support them to drive organisational success.
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Is Generative AI Good or Bad for Your Businesses?
The shift from traditional to digital media is a cornerstone for business growth, shaping how enterprises connect with their audiences and market their brands.
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From Traditional to Digital: Marketing in the Information Era
The shift from traditional to digital media is a cornerstone for business growth, shaping how enterprises connect with their audiences and market their brands.
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Building Strong Brands: The Essentials for Driving Growth
As the media industry becomes increasingly dominated by buzzwords, many businesses find themselves swept up in the hype, losing sight of their core objectives.
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Subscription Models In Media And Journalism
The digital era has brought about significant changes to the media landscape, forcing news publishers to seek innovative ways to remain profitable in an increasingly digital world. One such strategy that has gained traction is the implementation of subscription models.
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Remote Work: The New Normal?
Remote work, once considered a luxury or exception, is the new norm for many employees. Its clear the future of work lies in embracing a remote-first culture.
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Social Media: Connecting or Disconnecting Minds?
We explore why Social Media’s growth has raised concerns about its impact on our psychological well-being and day-to-day lives.
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Interactive Marketing: Engaging Audiences and Driving Results
With information overload and intense competition for user engagement, businesses and marketers are turning to interactive marketing as a powerful strategy to stand out, drive results, and create meaningful connections with their audience. Interactive marketing, also known as engagement marketing, allows brands to actively involve their audience in the content experience, transforming passive consumers into…
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Exploring the Psychology of Colors in Consumer Behavior
Colors play a crucial role in our daily lives. They have the power to evoke emotions, capture attention, and influence our decision-making process. In the world of marketing, understanding the psychology of colors can be a game-changer.
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Strategies for Customer Retention Success
As a business owner or marketer, it’s no secret that acquiring new customers can be a costly and time-consuming endeavor. So why not focus on keeping the customers you already have? Customer retention is the key to long-term success and building lasting relationships with your target audience. In this article, we will explore the importance…
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You may also like
Balancing AI and Integrity in Journalism
How Media and Marketing Shape Public Opinion in Australia
Beyond the Screens: Media Shaping Cultural Norms
Exploring the Psychology of Colors in Consumer Behavior
How to Balance Data Privacy and Marketing Attribution
Retail Media Networks and Their Impact on Attribution
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