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Why Australian Privacy Overhauls Are Necessary
Powering Personalization Through Your CMS
Self-Supervised Learning in AI & Digital Marketing
7 Proven Strategies for Customer Acquisition and Retention
AdTech’s Financial Dilemma & Google’s Sandbox
Out-Of-Home Advertisers Embracing Clean Rooms
A New Era of Inclusive Marketing
Building Trust in B2B Marketing
How To Validate Your Business Without Draining Your Wallet
Australian Privacy Reform Projections
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Marketing Marvels
Harness the art and science of marketing like never before. Dive into the world of digital marketing, content strategies, and social media dominance. Unleash the potential of SEO, PPC, and email campaigns to captivate your audience and drive exponential growth.
Media Mastery
Craft compelling narratives and amplify your brand’s voice through cutting-edge media strategies and technologies. Learn the ropes of audience personalization and tactics that will leave a lasting impression on your most valuable users, in a world where content is king.
Monetization Magic
Transform your passions into profit by exploring diverse monetization avenues. From e-commerce/retail media strategies to programmatic models and affiliate marketing, discover how to maximize your revenue streams and achieve sustainable growth.
Data Discovery
In the age of information, data is the currency of success. Equip yourself with the latest data analytics techniques and uncover invaluable insights about your customers, market trends, and competition. Make data-driven decisions that lead to unrivaled business strategies.
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How To Avoid Marketing Personalization Pitfalls
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Our Guide To Making Wise Marketing Technology Investments
Step-by-Step Guide to Craft an Effective SPO Strategy
Key Questions To Ask Your Retail Media Partners
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Who are the Media guides
OUR Credentials
The Media Guides were established by Tim Lloyd, a digital marketing & advertising professional based in Sydney, Australia. Tim has over a decade of experience working in commercial and media strategy roles for some of Australia’s most iconic brands.
The Media Guides was developed as a passion project by Tim, so that he could explore new digital media technologies and services in a rapidly evolving industry.
Some brands we’ve worked for…
Some brands we’ve worked closely with…
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News & Insights
Our news and insights hub for current affairs, opinion pieces and all things digital media related to grow your business. In a world filled with headlines and news flashes, sometimes it’s essential to pause, reflect, and gain a deeper understanding of the issues that shape our lives.
The Media Guide’s News & Insights is your portal to thought-provoking and insightful editorial opinion pieces.
State of the Market
Whether you’re a business professional, a news enthusiast, or simply curious about the world around you, ‘State of the Market’ is your compass to understanding the state of our dynamic digital media industry.
The Media Guide Perspective
Dive Deeper with ‘The Media Guide Perspective’, our portal to thought-provoking and insightful editorial opinion pieces. Whether you’re seeking clarity on complex issues, looking for inspiration, or simply enjoy exploring different viewpoints, we invite you to see the world from a new vantage point and join the conversation on the matters that matter most.
Insights that Inspire
Our team of industry experts and thought leaders are at the forefront of media trends and innovation. We bring you the latest insights and analyses, providing you with a clear roadmap to navigate the complex media landscape, from social media strategies to content marketing and beyond.
RECOMMENDED ARTICLES
Disputing the ‘Dumb Pipes’ Theory: The Evolution of SSPs
A Four-Month Retrospective Of Google’s Cookie Conundrum
Upgrading On-Site Search with AI Chatbots
Retail Media Networks and Their Impact on Attribution
How Brands Paid Forbes.com For Fraudulent Ads
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