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Unbounce: The AI Powered Landing Page Builder

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Creating effective landing pages that convert can be a daunting task. It often requires the expertise of a professional copywriter and technical knowledge. Is there a solution that combines both landing page building and content creation?

Enter Unbounce – a powerful landing page builder that simplifies the process of creating high-converting landing pages and offers an AI-powered copywriting tool called Smart Copy.

An Overview of Unbounce

Founded in 2009, Unbounce has established itself as a frontrunner in the landing page creation sector. With features like Smart Builder, Smart Copy, and Smart Traffic, Unbounce offers a comprehensive solution for businesses of all sizes, from experienced marketers to small businesses and freelancers. The platform’s strength lies in its ability to merge a decade’s worth of conversion data with AI, providing marketers with a potent tool to maximize their campaign outcomes.

Unbounce is used by over 120,000 customers worldwide, including renowned brands like New Balance and Campaign Monitor. Its AI-powered suite of features includes the Smart Builder, Smart Copy, and Smart Traffic, aimed at simplifying the landing page creation process and boosting conversions.

Artificial Intelligence (AI) in Unbounce

Unbounce’s commitment to innovation is evident in its adoption of AI. Investing heavily in AI and machine learning, Unbounce has introduced a series of AI-powered landing page optimization features. These tools help to craft higher-performing landing pages, reducing the need for extensive tech expertise and learning.

Smart Builder: Powerful Conversion Intelligence

Unbounce’s Smart Builder combines your marketing expertise with AI insights to launch highly converting landing pages without any coding or design skills. It leverages data from over 1.5 billion conversions to predict the layouts and headlines that will work best for your target audience. With the Design Assistant, Smart Builder curates the perfect page components based on your industry, audience, and campaign goals. It offers dynamic layouts and allows you to create new variants effortlessly, increasing your conversion rate without adding extra tasks.

The Smart Builder provides pre-built modular section templates that can be mixed and matched to create your ideal landing page. The Style Guide feature allows you to save typography, colors, and imagery for consistent branding across pages. Unbounce also offers recommendations for high-converting copy based on your message, audience, and tone. You can track essential conversion data, run A/B tests, and optimize your landing pages for better results.

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Unbounce

Smart Copy: AI-Powered Content Creation

Creating compelling content can be a time-consuming and challenging task. Unbounce’s Smart Copy is an AI-powered copywriting tool that transforms your ideas into on-brand, conversion-focused content. It offers templates for various marketing needs, such as Google Ads and Facebook Primary Text. With Smart Copy, you can generate captivating taglines, brainstorm ideas for social media videos, and create content for landing pages, product descriptions, and brand taglines.

Smart Copy allows you to input pre-written text as a starting point and then uses its Expander and Remix features to help you write the following sentence, paragraph, or even long-form content. It provides multilingual support, generating copy in six different languages to reach a wider audience. With the Smart Copy Chrome Extension, you can highlight text on any page or platform, and Smart Copy will write the next sentence or expand it into a paragraph. This tool empowers businesses to create SEO-friendly, engaging content without the need for a professional copywriter.

Smart Traffic: Personalized Experiences for Every Visitor

One landing page cannot cater to the needs and preferences of all visitors. Unbounce’s Smart Traffic feature helps you connect every prospect with the most relevant experience, increasing your chances of conversion. It uses a data science-tested set of high-converting attributes, such as geolocation, timezone, device type, browser, and OS, to route visitors to the most appropriate landing page variant.

Smart Traffic starts learning immediately about your page and visitor attributes, providing actionable insights for optimization. It identifies conversion patterns based on who’s converting on which landing page variants, allowing you to optimize for better results with as few as 50 visits. With Smart Traffic, you can discover new channel and audience opportunities without guesswork. It offers easy-to-understand performance reports, enabling you to make data-driven decisions.

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Unbounce Templates

Unbounce boasts a robust library of over 100 high-converting templates. These templates cater to various industries and purposes, making it easier to find a suitable template for your campaign. Additionally, Unbounce users can also purchase third-party templates through various online marketplaces.

Building Landing Pages with Unbounce

Creating landing pages with Unbounce is a straightforward process. The platform’s user-friendly interface and drag-and-drop builder make it accessible for both beginners and experienced marketers.

  1. Choose a Template: Unbounce provides a gallery of pre-designed templates for various industries and purposes. Select a template that best fits your brand and campaign goals, or start with a blank page.
  2. Add Elements: Use the drag-and-drop builder to add sections, images, forms, and other interactive elements to your landing page. Customize each element’s properties, such as font, size, and color, to match your branding.
  1. Mobile Responsiveness: Optimize your landing page for mobile devices using Unbounce’s responsive templates and grid system. Hide or allocate sections and elements specifically for mobile viewing to ensure a seamless user experience.
  2. Publish and Analyze: Once your landing page is ready, publish it under Unbounce’s hosting or integrate it with your own URL or domain. Track visitor activity, conversion data, and performance metrics on Unbounce’s dashboard. Integrate with other software and tools for seamless data management and automation.
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Unbounce

Unbounce Integrations

Unbounce offers a plethora of direct integrations with popular marketing platforms like Salesforce, Marketo, and Hubspot. It also partners with Zapier and webhooks, allowing it to connect seamlessly with virtually any tool.

Unbounce Pricing Plans

Unbounce offers three paid plans for its Smart Builder, which includes Smart Traffic and A/B Testing features. It also offers a separate paid plan for the Smart Copy tool.

  1. Launch Plan: $81/month (billed annually) or $90/month (billed monthly). Includes up to 500 conversions, up to 20,000 visitors, and 1 domain.
  2. Optimise Plan: $122/month (billed annually) or $135/month (billed monthly). Includes up to 1,000 conversions, up to 30,000 visitors, and 5 domains. Offers 30% more conversions with Smart Traffic.
  3. Accelerate Plan: $203/month (billed annually) or $225/month (billed monthly). Includes up to 2,500 conversions, up to 50,000 visitors, and 10 domains. Offers 30% more conversions with Smart Traffic.
  4. Smart Copy Plan: $25/month (billed annually) or $49/month (billed monthly). Includes unlimited generations, unlimited profiles, and access to Writer (Beta).

The Optimise Plan is the most popular choice for businesses of all types, offering a balanced set of features and scalability.

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Unbounce: The Final Verdict

Unbounce is a valuable tool for any marketer looking to optimize their landing pages and boost conversions. With its AI-powered features, robust template library, seamless integrations, and flexible pricing, Unbounce offers an all-encompassing solution for landing page creation and optimization.

However, like any other platform, Unbounce is not without its limitations. Its pricing can be steep for agencies, and it lacks features like global content blocks and collaboration tools. Also, while Unbounce pages are mobile-responsive, the platform could benefit from adding design options for tablets.

Despite these cons, Unbounce’s benefits far outweigh its limitations. Its commitment to innovation, particularly in AI, makes it a strong contender in the landing page builder market. Ultimately, Unbounce is more than just a landing page builder; it’s a powerful platform for enhancing marketing campaigns and driving business growth.

Start improving your conversion rates and drive new business with Unbounce today!

Note: The features and benefits of Unbounce discussed in this article are based on its current version at the time of writing (1/24). The developers may introduce updates or enhancements in the future that could alter the features or performance of the tool.

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About The Author

Tim Lloyd | Executive Editor

The Media Guides were established by Tim, a digital marketing & advertising professional based in Sydney, Australia. See Full Bio >

Adtech | Martech | Data | Strategy | Product

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