Tim Lloyd | Executive Editor @ The Media Guides

The Media Guides were established by Tim, a digital marketing & advertising professional based in Sydney, Australia. Tim has over a decade of experience working in commercial and strategy roles for some of Australia’s most iconic brands. He is passionate about the evolving media landscape, technology, business development & finance.

Tim’s Areas Of Expertise: Programmatic | Adtech & Martech | Commercial Strategy | Technical Sales | Data & Insights | Data Governance | Media Operations | CRO | Product Marketing | Yield Optimization & Pricing

What do People on LinkedIn Say About Tim?

“Tim is one of the smartest technical thinkers I know. Coupled with his appreciation for the commercial, he is something of a rarity in our industry – a savvy digital leader who understands both the value in technologies and the value of technologies.”

“I’ve worked with Tim for many years, he is a genuine guy, both personally and professionally… He is a super knowledgeable and experienced digital marketing professional, and on the pulse with digital trends.”

“Tim is a smart operator with an intimate knowledge of the programmatic landscape in Australia. He knows how to truly collaborate with partners & vendors to ensure the best business outcomes for all parties. On top of that he’s an absolute pleasure to work with.”

“Tim is a person that strives to get things done with the ability to drive media initiatives internally and get buy-in from senior stakeholders within the business. Tim is the type of guy that understands a business’ vision striving for improved efficiency whilst achieving revenue-generating outcomes.”

“Tim is constantly working on pushing the boundaries of media monetisation in a classified environment… Tim is a pleasure to work with and is always looking to be an early adopter and ahead of pack”