Tim Lloyd – Founder & Principal, The Media Guides
Tim Lloyd is a Sydney-based commercial and transformation leader with 15 years’ experience across MarTech, AdTech, data and AI governance, and enterprise-scale transformation. His background spans property (Domain), general & automotive marketplaces (eBay, Gumtree, CarsGuide, Autotrader) and financial services and insurance (Insurance Australia Group) – a genuinely cross-sector view of how scaled, data-driven organisations grow and retain customers.
He founded The Media Guides to bring that enterprise-scale experience directly to businesses navigating growth, data and transformation – no account management layer between the person scoping the problem and the person accountable for the outcome. Alongside The Media Guides, Tim is a partner at FMA Consulting, advising on privacy and AI governance.
From people who’ve worked alongside Tim
“Tim is one of the smartest technical thinkers I know. Coupled with his appreciation for the commercial, he is something of a rarity in our industry – a savvy digital leader who understands both the value in technologies and the value of technologies.”
Rohan“I’ve worked with Tim for many years, he is a genuine guy, both personally and professionally. He is a super knowledgeable and experienced digital marketing professional, and on the pulse with digital trends.”
Kristine“Tim is a smart operator with an intimate knowledge of the programmatic landscape in Australia. He knows how to truly collaborate with partners and vendors to ensure the best business outcomes for all parties. On top of that he’s an absolute pleasure to work with.”
Meg“Tim is a person that strives to get things done with the ability to drive media initiatives internally and get buy-in from senior stakeholders within the business. Tim understands a business’ vision, striving for improved efficiency whilst achieving revenue-generating outcomes.”
Chris“Tim is constantly working on pushing the boundaries of media monetisation. Tim is a pleasure to work with and is always looking to be an early adopter and ahead of the pack.”
SarahLatest from the desk
-
The Media Guide Perspective
Six Free Executive Playbooks, Built From Repeated Problems
Six free executive playbooks on CDP business cases, operating models, retention, cold-start growth, FSI marketing and M&A integration – and why they’re free.
Continue reading → -
The Media Guide Perspective
Media Guides is not an agency. It never should have tried to look like one.
Media Guides is repositioning as a strategic advisory practice, not a media agency or editorial site. Here’s what’s changing, and why.
Continue reading → -
State of the Market
Adtech + Martech Mergers Surge: What This Means for the Industry
Adtech and martech mergers are reshaping the industry with AI, CTV and analytics integration, driving innovation and transforming advertising.
Continue reading → -
Data Discovery
Why Australian Privacy Overhauls Are Necessary
As businesses lean further into data-driven targeting, the risk profile around breaches keeps climbing.
Continue reading → -
Media Mastery
Powering Personalisation Through Your CMS
Companies that harness their CMS well deliver personalised experiences that drive real growth.
Continue reading → -
State of the Market
Self-Supervised Learning in AI & Digital Marketing
SSL is gaining attention for its potential to transform how businesses approach marketing strategy.
Continue reading →
Explore more of The Media Guides
Editor’s Picks
The standout reads from the archive, hand-selected rather than just the most recent.
Free ResourceExecutive Playbooks
Six free playbooks built from real, repeated problems – no consultation required.
Start HereBusiness Challenges
Every engagement starts with a problem, not a services menu. See how they typically show up.
What We DoServices
Eighteen service lines, one point of accountability – see the full breakdown.