THE MEDIA GUIDES PRESENT
STATE OF THE MARKET
Whether you’re a business professional, a news enthusiast, or simply curious about the world around you, ‘State of the Market’ is your compass to understanding the state of our dynamic digital media industry.
The media landscape has undergone significant changes and advancements. With the rise of digital platforms and social media, the way information is consumed and shared has transformed dramatically. This dynamic environment has created new opportunities for businesses and individuals to engage with their target audience in innovative ways.
Understanding the state of the media landscape and utilizing effective media guides can be instrumental in successfully navigating the ever-changing media market. By staying informed, adapting to new trends, and utilizing the right channels, businesses and individuals can make the most out of the opportunities presented by the evolving media industry.
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Self-Supervised Learning in AI & Digital Marketing
An emerging trend – self-supervised learning (SSL) – has gained attention for its potential in transforming the way businesses approach marketing strategy.
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AdTech’s Financial Dilemma & Google’s Sandbox
With the introduction of Google’s Privacy Sandbox, the traditional methods of advertising are being reinvented.
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A New Era of Inclusive Marketing
An evolving trend within the marketing world is that brands are no longer content with just being advertisers.
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Redefining Martech: A Necessity in a Dynamic Environment
Legacy martech systems are proving to be a drag on performance. This article explores the challenges and potential solutions for businesses.
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In-Store Retail Media in 2024: Reality or Hype?
The rise of retail media is attributed to the shift in consumer behaviour towards online shopping and the increasing importance of data-driven marketing.
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Disputing the ‘Dumb Pipes’ Theory: The Evolution of SSPs
Supply Side Platforms have to contend with the perception they are merely ‘dumb pipes,’ a notion that has been increasingly refuted by industry professionals.
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How Brands Paid Forbes.com For Fraudulent Ads
Forbes recently came under scrutiny when it was unveiled that a clone site was being used as a conduit for advertisements intended for Forbes.com.
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Unpacking The Trade Desk’s Sub-Floor Bidding Tactics
This article aims to shed light on the implications of TTD’s new approach on SSPs, publishers, and the programmatic advertising landscape as a whole.
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Brand Safety Considerations And Google’s Search Partner Network
We explore why the Google Search Partner (GSP) network has come under the spotlight recently with a series of studies revealing potential brand safety issues.
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The Shift to IP Address Band-Aids In A Cookie-Less World
The cookie deprecation is prompting marketers to explore alternate identifiers. An old player is emerging as a favorite: the IP address.
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Are Consumers Truly Embracing Sustainability?
Are consumers genuinely embracing sustainability, or is it merely a passing trend? We explore how sustainability is shaping the CPG industry.
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How To Reassemble the Fragmented Media Landscape
While internet advancements has created many opportunities for marketers, it has also brought with it a host of challenges.
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Bid Duplication Risks And Challenges For Marketers
Bid duplication has been causing disarray and confusion among advertisers and publishers alike, affecting the overall efficiency and effectiveness of campaigns
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How AI Is Shaping A New Era Of Personalized Native Ads
We explore how AI is reshaping native advertising strategies, enhancing customer engagement, and delivering personalized content at scale.
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How In-Game Ads Are Influencing Digital Marketing Strategies
Gaming advertising has experienced exponential growth in recent years, attracting attention from prominent brands and marketing strategists worldwide
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Social Commerce: A New Era of Retail Media and Marketing
The fusion of eCommerce and social media, social commerce is a powerful force transforming the way brands interact with their customers and conduct business.
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Rethinking Audience Targeting in a Post-Cookie World
The cookie deprecation has started. We explore how advertisers can navigate these changes and future proof their addressability strategies.
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How To Revolutionize Your Digital Marketing With Voice Search (VSEO)
Voice-enabled devices have changed how users interact with search engines, prompting marketers to adapt their Voice Search Engine Optimization (VSEO) tactics.
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Articulating Marketing’s Value to Finance
We analyze the need for collaboration between contemporary marketing and finance teams; optimizing marketing budgets, driving business growth and delivering ROI
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Why Marketers Need To Embrace Zero-Party Data
Zero-party data is critical for marketers that must balance satisfying consumer demands for bespoke experiences and respecting privacy concerns
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The Future Of SEO: Embracing AI And Chatbots
SEO is experiencing a revolutionary shift, courtesy of AI. As we delve into the intricacies of this new era, we ask what does this mean for the future?
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Can You Tell Reality from AI? How To Navigate The Deepfake Threat
Ads have been a staple of the internet, but as technology advances and policies change, the wealthy are finding new ways to escape the barrage of commercials.
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Beyond Commercials: Shifting Focus In An Ad-Free Digital Landscape
Ads have been a staple of the internet, but as technology advances and policies change, the wealthy are finding new ways to escape the barrage of commercials.
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Why Brands Are Turning to CDPs to Power Their Martech Strategies
Gaming has become an integral part of the media industry, creating a new frontier in entertainment known as media and gaming convergence.
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A Deep Dive into the Future of Entertainment
Gaming has become an integral part of the media industry, creating a new frontier in entertainment known as media and gaming convergence.
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