With a proven track record managing multi-million dollar campaign budgets and leading yield strategies across major media platforms, marketplaces and financial services, The Media Guides bring deep expertise in inventory valuation, pricing architecture, and revenue optimisation.

We apply data modelling, audience insights, and dynamic pricing strategies to uncover hidden revenue opportunities across programmatic, direct, affiliate, and retail channels. From floor price tuning to premium packaging, we help brands, publishers, and marketplaces capture full media value while balancing demand, competitiveness, and customer experience.

The Media Guides can support your digital maturity transformation, guiding projects that modernise operations, future-proof tech stacks, and elevate customer experience. With hands-on experience managing end-to-end migrations across ad servers, CDPs, CRMs, and analytics platforms for companies like eBay, Domain, and Adevinta, we bridge business goals with scalable, secure technology.

Whether navigating post-M&A synergy integrations, deploying composable data architecture, or streamlining media operations, we align transformation efforts to your commercial objectives, ensuring agility, automation, and compliance from day one.

The Media Guides brings senior-level experience leading complex digital projects – from adtech migrations and new product development to GTM rollouts. With a background managing multi-vendor programs across engineering, data, marketing and commercial teams, we apply proven product delivery methodologies to ensure project delivery that is efficient, compliant, and commercially aligned.

We define clear scope, milestones, and success metrics from day one, proactively identifying risks, navigating cross-functional dependencies, and driving continuous improvement through post-project analysis and stakeholder alignment.

The Media Guides bring over a decade of experience leading complex contract negotiations across media, technology, data licensing, and SaaS – delivering favourable outcomes for some of Australia’s most recognised digital brands and marketplaces. From navigating platform agreements and RFIs to ensuring privacy, security, and partnership compliance, we ensure every deal is structured for long-term success.

We streamline procurement workflows, reduce negotiation cycles, and secure terms that protect your IP, reduce exposure, and unlock commercial upside – without compromising on speed, integrity, or stakeholder alignment.

With deep roots in performance marketing – honed at programmatic trading desks like Bench and Funbox – and a proven track record developing multimillion-dollar programmatic products for marketplaces like Domain and eBay, The Media Guides offer end-to-end buying solutions built for efficiency, scale, and ROI.

We design and execute omnichannel strategies across display, native, video, pDOOH, and paid social – leveraging first-party data, dynamic creatives, and advanced audience targeting to drive acquisition at the best possible ROAS. From DSP setups to bid strategy optimisation, attribution, and creative testing, we can manage the entire lifecycle of your media investments.

The Media Guides specialises in technical sales enablement—helping commercial and product teams turn complex technologies into compelling value propositions. With over a decade of experience in solutions consulting, GTM strategy, and sales enablement across marketplaces and media brands, we align product capabilities with customer needs to accelerate revenue.

We’ve led high-impact GTM rollouts like GCA’s Audience Engine (DaaS + lifecycle communications) and performance marketing suites, including Domain’s Audience Extension offering, supporting sales teams with playbooks, training, positioning, and pitch collateral. As lead technical consultants across several media sales organisations, we’ve translated adtech and data infrastructure into clear business outcomes, empowering national teams to sell with confidence and close with impact.

At The Media Guides, we provide strategic advisory and execution support across the full media M&A lifecycle—from pre-deal preparation and due diligence to post-merger integration and TSA delivery. With direct leadership experience during the CarsGuide + Gumtree merger, and a key role in preparing for the Adevinta divestment of GCA to The Market Limited, we understand the commercial, technical, and regulatory nuances that define successful media transactions.

We’ve delivered synergy projects across data, adtech, and product verticals, including localisation of platforms, commercial offerings, and contractual transitions post-acquisition. Whether you’re consolidating operations, spinning off assets, or entering new markets, The Media Guides ensures your media business transitions smoothly, without disrupting monetisation or customer experience.

The Media Guides transforms fragmented data into actionable insights – empowering brands, publishers, and marketplaces to measure what matters and optimise every customer touchpoint. With deep experience leading analytics strategy at Gumtree Group and Domain, we’ve deployed and migrated BI and analytics platforms to surface performance trends, drive content strategy, and inform commercial decision-making.

We specialise in building scalable analytics frameworks across acquisition, engagement, monetisation, and retention – supporting attribution modelling (MTA, MMM), audience segmentation, and data visualisation. Whether you’re implementing first-party measurement solutions, reducing reliance on client-side measurement solutions, or integrating clean room environments, we can help ensure your analytics stack is future-proofed and aligned to your business goals.